Insights

Practical guidance for entering and operating in the United States.

Explore practical guidance on the legal, commercial, and immigration decisions involved in entering and operating in the United States.

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U.S. Market Entry

Why entity formation and immigration strategy should be planned together

A practical overview of the ownership, capitalization, control, and operating evidence that can affect a founder’s U.S. entry plan.

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U.S. Market Entry

Why Entity Formation and Immigration Strategy Should Be Planned Together

Forming a U.S. company and selecting an immigration strategy should not be treated as separate steps. The company’s ownership, management structure, capitalization, and intended operations may directly affect which immigration options are available and how the case should be documented. Decisions made during formation can strengthen—or unnecessarily complicate—a founder’s ability to enter the United States and operate the business.

For example, the percentage of the company owned by the foreign founder, the source and commitment of investment funds, and the founder’s authority to direct and control the business may be important to an investor or executive visa strategy. The chosen entity structure should also reflect practical business considerations, including how the company will be governed, how additional owners may be admitted, and how decisions will be documented.

Immigration filings may also require credible evidence that the U.S. business is real, active, and capable of carrying out its proposed operations. Depending on the circumstances, this may include organizational documents, bank records, investment expenditures, contracts, leases, licenses, financial projections, a business plan, staffing plans, and evidence of commercial activity. Planning these elements together allows the legal structure, business documentation, and immigration petition to present one consistent and supportable U.S. entry plan.

By coordinating entity formation and immigration strategy from the outset, founders can reduce conflicting documentation, avoid preventable restructuring, and build a stronger foundation for both the immigration process and the company’s long-term U.S. operations.

Business Immigration

E-2 or L-1: framing the question around the business

The relevant comparison begins with the foreign company, U.S. entity, investment, ownership, executive role, and long-term expansion plan.

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Business Immigration

E-2 or L-1: Framing the Question Around the Business

The comparison between an E-2 treaty investor visa and an L-1 intracompany transfer should begin with the business structure—not with a preference for one visa category. The relevant facts include whether an established foreign company will continue operating, how the U.S. entity will be owned and controlled, the amount and purpose of the U.S. investment, and the founder’s current and proposed role within the organization.

An E-2 strategy generally centers on a qualifying investment in a real and operating U.S. enterprise. The analysis may include the investor’s nationality, ownership percentage, control of the business, source and commitment of funds, anticipated operations, and whether the enterprise is positioned to generate more than marginal income. The supporting record should show that the investment and business plan reflect an actual commercial undertaking rather than a passive or speculative arrangement.

An L-1 strategy focuses on the relationship between a qualifying foreign organization and its U.S. parent, subsidiary, affiliate, or branch. The foreign company’s operations, the employee’s qualifying work abroad, the ownership connection between the entities, and the executive, managerial, or specialized-knowledge role in the United States are central to the analysis. For a new U.S. office, the company must also present a credible plan for premises, staffing, organizational development, and continued operations abroad.

The stronger option therefore depends on the client’s existing business history and long-term expansion plan. A founder with a substantial operating company abroad may have different options from an investor launching an independent U.S. venture. Reviewing both pathways in the context of ownership, capitalization, personnel, control, and future growth helps identify a strategy that is legally supportable and commercially consistent.

Brand Protection

When should a foreign company protect its U.S. trademark?

Trademark clearance and filing should be considered before substantial U.S. launch expenditures create avoidable naming and brand risk.

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Brand Protection

When Should a Foreign Company Protect Its U.S. Trademark?

Trademark planning should begin before a foreign company commits substantial resources to its U.S. launch. A name that is available or protected in another country may conflict with an existing U.S. trademark. Discovering that conflict after forming an entity, signing a lease, purchasing signage, printing packaging, developing a website, or launching advertising can result in expensive and disruptive rebranding.

The first step is generally a U.S. trademark clearance review. This involves more than checking whether an identical federal registration exists. A meaningful review should consider similar names, related goods or services, pending applications, and other uses that may create a likelihood of confusion. The results can help the company determine whether to proceed with the proposed brand, modify it, or select a different name before launch costs increase.

A company may be able to file a U.S. trademark application before it begins using the mark in U.S. commerce through an intent-to-use application. In some circumstances, a foreign applicant may also rely on a qualifying foreign application or registration. The appropriate filing basis, owner of the application, description of goods and services, and timing should be considered as part of the company’s broader U.S. ownership and market-entry structure.

Early trademark planning also helps ensure that the correct entity owns the brand. The foreign parent, U.S. subsidiary, founder, or another affiliated entity may each present different ownership and licensing considerations. Addressing these issues before filing can reduce the need for later assignments, licensing corrections, or disputes over control of a commercially important asset.

Arizona + Southwest

Legal planning for a foreign company entering Arizona

Questions to address when selecting the entity, location, commercial arrangements, staffing model, and immigration strategy.

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Arizona + Southwest

Legal Planning for a Foreign Company Entering Arizona

Arizona has become a major destination for international investment, particularly in advanced manufacturing, semiconductors, technology, energy, logistics, and related supply-chain industries. Taiwan Semiconductor Manufacturing Company’s expanding Phoenix operations have helped anchor a broader semiconductor ecosystem, while suppliers and service providers continue to establish facilities throughout the state. The Arizona Commerce Authority reports that the state has attracted more than 70 semiconductor expansions since 2020, representing more than $314 billion in announced capital investment.

This growth creates opportunities not only for large manufacturers, but also for foreign-owned suppliers, contractors, engineering firms, professional-service companies, technology businesses, distributors, and founder-led enterprises seeking access to the Arizona and broader U.S. markets. A successful entry plan should begin by identifying the company’s commercial objective: serving a major customer, opening a manufacturing or distribution facility, establishing a sales office, acquiring an existing business, transferring personnel, or building an independent U.S. operation.

Entity selection should be evaluated together with ownership, capitalization, governance, tax coordination, and immigration strategy. The U.S. company’s relationship to the foreign business may affect management authority, contractual arrangements, transfer pricing, financing, and the availability of E-2, L-1, or other immigration pathways. The structure should reflect how the business will actually operate rather than being formed solely to satisfy an immediate filing requirement.

Location planning is also more than selecting an address. A foreign company may need to consider proximity to customers and suppliers, workforce availability, utilities, industrial infrastructure, commercial real estate, transportation, licensing, zoning, and available economic-development resources. Companies entering Arizona should coordinate with qualified tax, accounting, real estate, employment, and economic-development advisers while maintaining a consistent legal and commercial strategy.

Commercial arrangements should be documented before significant operations begin. Depending on the business, this may include leases, customer and supplier agreements, distribution arrangements, independent-contractor relationships, confidentiality protections, licensing, and agreements between the foreign parent and U.S. entity. These documents can also provide important evidence that the U.S. business is active, properly funded, and preparing to carry out its stated operations.

Staffing and immigration planning should address who will manage the U.S. operation, which executives or specialized employees may need to transfer, what positions will be filled locally, and how the organization is expected to develop. Aligning the entity, location, contracts, hiring model, investment, and immigration strategy from the outset creates a more credible foundation for both the company’s U.S. launch and its long-term growth in Arizona.

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Founder Resources

What belongs in a credible U.S. business plan?

A business plan should reflect an executable commercial model and remain consistent with the legal, investment, and immigration evidence.

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Founder Resources

What Belongs in a Credible U.S. Business Plan?

A credible U.S. business plan should describe an executable commercial model rather than present aspirational projections alone. It should explain what the company will sell, who its customers are, how it will reach those customers, how operations will be funded, and how the U.S. business will develop over time. The plan should be specific enough that a reader can understand how the company expects to move from its current position to active U.S. operations.

The ownership and management sections should remain consistent with the company’s legal documents and immigration strategy. The plan should accurately identify the owners, capitalization, management authority, organizational relationships, and responsibilities of the founder, executives, and employees. Where a foreign parent, affiliate, or investor is involved, the plan should clearly explain that relationship and avoid descriptions that conflict with operating agreements, corporate records, investment documents, or immigration filings.

The market analysis should identify the company’s intended industry, geographic market, customer profile, competitors, and commercial opportunity. General statements about the size of the U.S. economy are not sufficient. A stronger plan explains why the company’s product or service is viable in the selected market, what distinguishes it from competitors, and what evidence supports anticipated demand. Depending on the business, this may include existing customers, letters of intent, contracts, supplier relationships, pricing research, or experience from established foreign operations.

The operating plan should address the company’s location, premises, equipment, licenses, suppliers, sales process, staffing model, and implementation schedule. It should also explain what has already occurred and what remains to be completed. Bank records, leases, invoices, contracts, payroll records, and other evidence should align with the milestones and expenditures described in the plan.

Financial projections should be supported by identifiable assumptions. Revenue, expenses, payroll, hiring, capital expenditures, and cash flow should be tied to the company’s actual business model and stage of development. Projections that are overly aggressive, internally inconsistent, or disconnected from the available investment can reduce credibility. A useful plan explains not only the numbers, but the operational assumptions behind them.

This is particularly important in an E-2 treaty investor case. The business plan may be used to show that the investment supports a real and operating commercial enterprise, that the funds are committed to the business, and that the company has a credible path toward generating sufficient revenue, supporting employees, and becoming more than a marginal enterprise. The plan should therefore explain how the investment will be deployed, how the company will operate, when hiring is expected to occur, and how the projected growth is supported by the underlying commercial evidence.

For immigration-related matters more broadly, the business plan should support the specific legal theory being presented. An L-1 new-office plan may need to explain how the U.S. organization will develop sufficiently to support the proposed executive or managerial role. In every case, the plan should remain consistent with the entity structure, source and use of funds, contracts, staffing evidence, and the client’s long-term U.S. strategy.

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Corporate Counsel

The first contracts a newly established U.S. company should consider

An overview of founder, vendor, customer, confidentiality, employment, and intellectual-property documentation.

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Corporate Counsel

The First Contracts a Newly Established U.S. Company Should Consider

A newly established U.S. company should put its essential legal relationships in writing before informal arrangements become difficult to reconstruct or enforce. The appropriate contracts will depend on the company’s ownership, industry, workforce, customers, and operating model, but most businesses should begin by documenting how the company is controlled, how it earns revenue, how it purchases goods or services, and how it protects confidential information and intellectual property.

Founder and ownership documentation should clarify who owns the company, how decisions are made, what each owner is expected to contribute, and what happens if an owner leaves, dies, becomes disabled, or wants to sell an interest. Depending on the entity, this may include an operating agreement, bylaws, shareholder agreement, contribution records, ownership-transfer restrictions, and written approvals of significant company actions. These documents should be consistent with the ownership and control described in any investment or immigration filing.

Vendor and supplier agreements should define what will be delivered, when performance is due, how pricing may change, who bears shipping or loss risk, and what happens if goods or services do not meet agreed requirements. Companies entering the United States should also review exclusivity, minimum-purchase commitments, automatic renewals, termination rights, warranties, indemnification, insurance, dispute resolution, and governing-law provisions before relying on a supplier relationship.

Customer agreements should clearly describe the company’s products or services, payment terms, acceptance standards, warranties, limitations of liability, cancellation rights, and procedures for resolving disputes. Using a written contract is especially important when the company provides customized services, sells on credit, handles customer data, licenses technology, or commits significant resources before receiving payment. A standard agreement should still be adapted when a customer, project, or industry presents materially different risks.

Confidentiality documentation may include nondisclosure agreements with prospective partners, investors, vendors, employees, and contractors. A useful agreement should identify the protected information, permitted uses, disclosure restrictions, required security measures, and the treatment of information when discussions or services end. Confidentiality provisions should protect legitimate business information without being so broad that they become impractical or inconsistent with applicable law.

Employment and independent-contractor agreements should accurately reflect the working relationship. The documentation may address duties, compensation, benefits, expense reimbursement, confidentiality, intellectual-property ownership, compliance obligations, termination, and post-employment restrictions where lawful. Merely labeling a worker an independent contractor does not determine legal status; the actual degree of control and the nature of the relationship also matter.

Intellectual-property documentation should establish that the company owns the work created for it. Founders, employees, developers, designers, consultants, and marketing firms may create software, branding, written materials, inventions, or other assets that the company expects to use. Written assignment and work-product provisions can reduce later disputes over ownership. Trademark licenses, technology licenses, and agreements between a foreign parent and its U.S. company should also clearly state which entity owns the rights and how the U.S. business may use them.

The objective is not to sign every conceivable contract immediately. The company should first identify the relationships that create the greatest operational, financial, and ownership risk, then develop a practical set of agreements that matches how the business will actually operate. These contracts should remain consistent with the company’s formation documents, business plan, investment evidence, and immigration strategy.

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General information is not a substitute for legal advice.